Reimagine Mobility

About SERVX and our role to better serve the people on earth

What we do

Serving The People With Innovation And Technologies

SERV X was formed when two CEOs, Arief Imran of SERV and Haziq Faris of REKA, decided to build a collaborative innovation by combining their respective technological expertise together to provide the people with digital technology access. It has become our group mission ever since to serve the people through innovation and technology which has activated over 700 auto businesses in Malaysia to catch up with digitalization.

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Fast Facts

Autonomous Car Prototypes
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Aftermarket automotive businesses with digital technology adoption
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Autonomous driving on the road and enhance the technology behind Autonomous Vehicles
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Drivers on the SERV app are currently connected with auto workshops that been using SFERA
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From planning to production,
bring teams together in one application

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SERV'S MISSION

Our mission is to enable everyone to contribute and co-create the software that powers our world.

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Collaboration

We prioritize things that help us work together effectively, such as assuming positive intent, saying “thanks” and “sorry,” and giving timely feedback.

Results for Customer

We operate with a sense of urgency and bias for action and we do what we promise because we exist to help our customers achieve more.

Efficiency

From choosing boring solutions to documenting everything and being managers of one, we strive to make fast progress on the right things.

Diversity, Inclusion & Belonging

We work to ensure SERV is a place where people from every background and circumstance feel like they belong and can thrive.

Iteration

We aim to do the smallest viable and valuable thing, and get it out quickly for feedback.

Transparency

Everything we do is public by default, from our company handbook to the issue trackers for our product.

Tech Partners

FROM STARTUPS TO SMES TO GLOBAL PLAYERS

Hundreds of businesses from over 7 countries are engaging with us to create, maintain, and scale their services.
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Working at
SERV

We strive to create an all-remote environment where all team members around the world can show up as their full selves, contribute their best, feel their voices are heard and welcomed, and truly prioritize work-life balance.

If you’re interested in being a part of the team, we invite you to learn more about working at SERV and apply to any open positions that look like a good fit.

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SFERA

Better teams.
Faster progress.
Better world.

TeamOps is GitLab’s unique people practice which makes teamwork an objective discipline. It’s how GitLab scaled from a startup to a global public company in a decade. Through a free and accessible practitioner certification, other organizations can leverage TeamOps to make better decisions, deliver results, and move our world forward.

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REKA

Better teams.
Faster progress.
Better world.

TeamOps is GitLab’s unique people practice which makes teamwork an objective discipline. It’s how GitLab scaled from a startup to a global public company in a decade. Through a free and accessible practitioner certification, other organizations can leverage TeamOps to make better decisions, deliver results, and move our world forward.

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ALOMAID

Better teams.
Faster progress.
Better world.

TeamOps is GitLab’s unique people practice which makes teamwork an objective discipline. It’s how GitLab scaled from a startup to a global public company in a decade. Through a free and accessible practitioner certification, other organizations can leverage TeamOps to make better decisions, deliver results, and move our world forward.

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SERVX in the news

New Straits Times | 18 March 2022

#TECH: Elmlab and Reka to co-develop technologies for autonomous vehicles

BFM | 14 Jan 2021

Tech Needed For Flood Relief

KrAsia | 4 Dec 2020

A Malaysian startup aims to become Southeast Asia’s vehicle super app

Malaysiakini | 21 Jun 2018

This M’sian App Sends A Mechanic Straight To You, But There’s A Catch—And It’s Not The Price

Digital News Asia | 8 May 2018

MaGIC startup alumni collaborate to help ease Malaysia’s car woes

Vulcan Post | 1 Nov 2017

This M’sian App Sends A Mechanic Straight To You, But There’s A Catch—And It’s Not The Price

How can we all SERV the best mobility experience to the people?

See what your team can do with a single platform for software delivery.

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Information Security

Have a question? We're here to help.

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Bringing a quicker approach to data literacy and skills to close the digital divide.

“SERV X progressed from on-demand car servicing to merging affiliate technologies that are compatible with its direction of a digital smart city ecosystem.”

In the middle of the global digital transformation race, there are still individuals or businesses with access to the internet and digital tools, who are facing difficulties in fully migrating to digital. Among these segments are some of the brick-and-mortar businesses that are adjusting to the digital landscape, from using social media to exploring SaaS solutions and start managing their business virtually.
Arief Imran and the SERV X team during the market research and workshop visitation in 2021 at Istanbul Turkey.
Arief Imran, the Group CEO of SERV X, a leading tech-driven group of companies, looks at how the current needs of utilizing data could be a way to enhance everyday experiences, which at the same time is compatible with a global smart city framework.
Ever since its incorporation in 2017, the group has been taking an active role in bridging the digital divide in the country. For example, the SERV app alone has evolved from simply getting the users on-demand car services to now connecting them with hundreds of automotive retailers that are using SERV’s own SaaS platform to manage their bookings and service efficiently.
As the past two years in particular have put data into the limelight, SERV X has expanded its capabilities by enhancing user experience to promote transformation and slowly close the digital gap. Today, the group has strengthened its core technology and is ready to bring a Malaysian tech brand to the Middle East market.
Other than the platform used for the automotive sector, the group is diversifying its digital products such as data visualization platform, crowd analytics, and ongoing partnerships with global manufacturing corporation Murata to commercialize real-time traffic counting. The crowd analytics suite is then being used to extend real-time marketing analytics for out-of-home (OOH) advertisers and generate relevant traffic data for urban planners in the context of smart city development.
In line with our direction towards a progressive city, our subsidiary REKA partnered with one of the global manufacturers, Murata to count daily traffic in real-time.
Arief Imran led the group with values that embody the mission at SERVX, which is more than just providing the simplest interaction with high-technology to anyone who needs it; it should also be to contribute to a larger framework that eventually supports productivity growth and the creation of high-skilled jobs.
Our on-the-ground approach has made it easier for hundreds of automotive retailers to start migrating to digital. See more photos
“In recent years, governments and investors around the world have favoured the active expansion of inclusive technology for all, as we are all accountable for advancing human skills and development at the same time as technology evolves globally.” Arief Imran commented the group’s aim in closing the global digital divide and how the ongoing partnerships with multinational businesses and government agencies make it a gradual success in the region.
“Everything we do as a group is just a small part of a practical action plan that would help the economy, society, and anyone who needs a complete digital transformation. Not only would it shorten the amount of time it takes to close the digital divide, but it might also enhance the policy and economic goals of the countries involved.” commented Arief Imran about the success of Sfera Auto expansion to the Middle East market, starting with Istanbul, Turkey.